Free tool

Generate Pricing Guidance
for your agency.

Pick your agency type, choose services, select a region — get custom pricing guidance in 30 seconds. Based on 200+ market data points. No signup.

Free · No signup · AI‑powered
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Agency
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Services
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Region
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Details

What type of agency?

Pick the one that best describes your team.

What services do you offer?

Select the services you provide.

Select services above or type your own.

Where are your clients?

Rates are adjusted by regional market data.

Rates adjust: UK ~85%, Western EU ~75%, Eastern EU ~50%, AU/CA ~90%, Asia ~35% of US baseline.

A few details.

These make your pricing guidance specific and useful.

Specialities, experience level, or anything that affects your rates.

What you type goes to an AI model to write your report. We don’t keep it. Privacy

Generating your pricing guidance…Analysing 200+ pricing data points.

Pricing Guidance
pricing-guidance.md
Generated by the Vythos Pricing Generator · vythos.tech/tools/pricing-generator

Copy and paste into Google Sheets, Excel, or Notion to edit further.

Go further

Need more detailed pricing models?

Vythos keeps your rates, terms and each client’s rules in the AI tools you already use — so every quote is on-brand and profitable.

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Questions

Common questions.

What data sources power this tool?
We compiled 200+ pricing data points from WebFX 2026 data, the Credo market survey (383 agency respondents), SEMrush industry reports, and freelance platform benchmarks across 6 regions. The AI model uses this embedded knowledge — not generic training data — to generate your pricing guidance.
How accurate are these pricing ranges?
The ranges reflect real market data from verified sources. They’re best used as a baseline — your actual pricing should factor in your experience, reputation, niche expertise, and local competition. Most established agencies price 15–30% above the midpoint for their region.
Is this really free?
Yes, with no signup. You can make up to 10 pricing reports an hour, which keeps the tool free for everyone.
Can I adjust the rates?
Absolutely. The output is a starting point based on market averages. Press Copy to paste into a spreadsheet and customise the numbers for your agency’s reputation, specialities, and past performance. Or download as a PDF.
Are retainers included?
Yes. The guidance includes monthly retainer ranges based on your agency type and services selected. Real data shows 40–60% of agencies charge retainers, with minimums from $1,000–$3,000/month and averages around $2,500–$7,500/month depending on services and region.

Want to build an agency
pricing strategy?

The generator gives you market rates. Vythos keeps your rate card, payment terms and pricing rules inside every AI tool your team uses — so every proposal and quote comes out at your real prices.

Start free

Free for one client, with no time limit. See pricing